Logo Design / Stationary Design

Illustrator

This assignment was intentionally designed to express the established brand personality of Pratt Norman LLP - hard working, smart, modern, and stylish. One of the leading boutique entertainment and media law practices in Canada, the firm represents a range of clients, from production companies, to artists, to new media pioneers. Taking into account the predetermined brand standards, the company was looking for a full visual identity, including a complete mark, colour palette, and typography system, in addition to some stationary deliverables, including business cards and a letterhead.

Logo Design / Brand Standards Guide / Print, Web, Mobile App, Motion Collateral

Illustrator / InDesign / After Effects / Photoshop

This capstone project required a rebrand for the client - wine connoisseurs that offer products for sale online. Staying true to their brand character, and appealing to their target market of middle aged women who drink 3 to 6 bottles a week and lead a flourishing lifestyle, a new logo was created that expresses their quality products and the wine drinking experience. kwäf’s logo makes prominent the idea of splashing wine in a glass as it is being poured, which symbolizes the first step in the wine drinking experience. The company was looking for a full visual identity, including a complete mark, colour palette, and typography system, in addition to some collateral, including print handouts and packaging inserts (coasters), web design, app design, promotional video, logo ident, and a brand standards guide.

Logo Design / Pattern Design / Collateral

Illustrator

Staying true to Art House’s alternative feel, a logo, pattern, and various collateral was created for this established brand. Geared towards social and cultured adults 25 years and older, Art House has created a friendly, comfortably luxurious environment to entice a greater audience at their movie theatre. Art House believes in the artistry and the craft of film and wants to honour it with a unique viewing experience. Taking into account the predetermined brand standards, the company was looking for a full visual identity, including a complete mark, colour palette, graphic pattern, and typography system, in addition to some collateral, including T-shirts, theatre entrance design, movie ticket design, and popcorn packaging design.

Label Design / Box Design

Illustrator

With the addition of two new spice rubs to their line of gourmet and artisanal products, Cohen’s Original required two new jar labels and matching boxes for the jars, each reflecting the product, the brand, and what it means to live, and eat well. These labels and boxes were designed with the brand in mind and took into account certain packaging standards. The labels took into account hierarchy to help consumers determine what information is most important. The designs were kept minimal to mimic the premium brand’s personality. The box design was done based on the labels, making sure that they reflect the brand in a similar manner, especially with the fancier design of the box.

Logo Design / Brand Standards / Motion Design

Illustrator / After Effects

This assignment required an entire identity to be created for a television network as well as certain motion graphics components. Sweet Endings - a baking channel focused on offering viewers dessert ideas - offers dessert recipes and demonstrations to stay at home women, between the ages of 30 and 45, who would otherwise not feel confident enough to bake a delicious dessert for their family and friends. The brand personality is sweet, delicate, and feminine. A logo was created for the baking channel, along with dessert illustrations to stay true to the brand personality created. Motion deliverables include a station identification, animated lower third for guest features, coming up next animation, and a bug.

Box Design / Interactive Packaging Design

Illustrator

The Lindt chocolate packaging was created for the existing Lindor chocolate line - conveying excellence, warmth, and sharing - and was intended to be purchased as a gift. Each box is a general type of chocolate (milk, dark, white, etc) and contains this on the top layer, once the box is opened. The exclusive chocolates (hazel nut, almond, raspberry, etc) can be found in the two drawers on either side of the box. The drawer design was used to emphasize the exclusiveness of the chocolates, since users can open the box without revealing the exclusive chocolates. As is Lindt’s standard, each chocolate is individually wrapped with the ends twisted around the ball. The outside of each box is the colour associated with Lindt’s general flavours (red for milk chocolate, blue for dark chocolate, etc) to remain consistent for consumers.

Logo Design / Web Design / UX/UI

Illustrator / Photoshop

Craig Long: Chartered Accountant is a small public practice accounting firm in Alliston, Ontario. Not only does Craig Long offer expert accounting services, but he is an active member of his community. In order to appeal to his target market of mainly small business owners, Craig Long’s web site highlights the success of his accounting firm as well as his dedication to his community. Craig’s new website represents his brand, making his firm look current, professional, and community oriented. Taking into account the company’s predetermined brand standards - professional, courteous, smart, efficient, and approachable - and utilizing the existing brand colours of blue and black, a full visual identity, including a complete mark, colour palette, and typography system was set in place, in addition to the 7 page website.

Logo Design / App Design / App Icon Design / Prototype Design/Testing / UX/UI

Illustrator

“Near Me” is a location based app that helps users locate what they are looking for within their proximity. The app has five main functions, four of which are various ways to search, depending on the user’s preference. These include: general search, search by categories and sub categories, top picks, and map search. The fifth function is the account page, which acts as the welcome page as well. On the account page of the app, users can see their past check ins, locations suggested for them based on things they’ve searched for and places they’ve checked in to, and review their settings. The app icon makes use of the brand’s most prominent colour - red - and current popular app icon trends. It allows users to make associations to the app’s function and it is aesthetically pleasing so users will be attracted to it.

Web Design / UX/UI

Illustrator / Photoshop

Central Asia Institute (CAI) is a not-for-profit organization focused on educating women in the middle east who would otherwise not go to school. With a great mission to increase education levels in third world countries, CAI’s website was not organized and not as aesthetically pleasing to its users as it could be. The goal here was to redesign their website in an interactive way so that users could engage through visual communication and think critically about CAI’s cause and purpose. Staying true to their established brand, the website redesign was done to include their original logo and incorporate various types of media, including photos, text, video, and social media integration.